Royal Credit Union Earns Bronze Marketing Association of Credit Unions Award for Team Hebert Curling

Royal Credit Union Earns Bronze Marketing Association of Credit Unions Award for Team Hebert Curling Campaign

EAU CLAIRE, Wis. – Royal Credit Union (Royal) received a Bronze Marketing Association of Credit Unions (MAC) Award for its social short-form video campaign created in partnership with Team Hebert Curling. The award was presented during the 2026 Marketing Association of Credit Unions Conference in Scottsdale, Arizona.

The campaign paired financial education with the strategy, precision, teamwork, and excitement of Olympic-level curling. Through short-form videos, behind-the-scenes content, and athlete testimonials, Royal connected financial topics with Team Hebert Curling’s pursuit of the Winter Olympics. The campaign featured content focused on Royal’s Save & Spend Duo, money market account, business checking, and a Member testimonial.

“This recognition is especially meaningful because it celebrates more than a marketing campaign. It reflects the impact of community partnerships and Royal’s ongoing commitment to support the people and organizations that make our communities stronger,” said Alexis Roux-Seboe, Marketing Content Coordinator at Royal. “Partnering with Team Hebert Curling allowed us to bring financial topics to life through the lens of their passion for the sport and pursuit of the Winter Olympics. We’re grateful for the opportunity to support their journey while using creative storytelling to help make financial well-being more engaging and accessible for our Members.”

A record-breaking 548 entries from 103 credit unions across the country were carefully reviewed by a panel of judges, recognizing campaigns for their creativity, strategic vision, execution, and impact.

View the campaign videos: Save & Spend Duo | Money Market | Business Checking | Member Testimonial

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 340,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. Royal was recognized by Forbes as one of America’s Best-In-State Credit Unions 2026 in Wisconsin and Minnesota. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit rcu.org or call 800-341-9911. 

About the Marketing Association of Credit Unions: 
The Marketing Association of Credit Unions (MAC) was created in 1986 by Marketers for Marketers and is dedicated to supporting and advancing the marketing and communications efforts of credit unions. Through educational programs, networking opportunities, and recognition of excellence, MAC strives to enhance the effectiveness of its members and promote the credit union difference. For more information about MAC and the annual awards, please visit Marketing Association of Credit Unions (macnetwork.org).